Skip to content
Braav Labs — Where human intelligence meets artificial intelligence to build the future.
Work

Four builds. All real, all explained.

Braav Labs is new, and this page says so. No logo wall, no testimonial we wrote for someone else to sign. Four builds, and why they were built that way.

Builds shipped
Three live, one in build
Named clients
Only with written sign-off
Metrics
None published without a source
Next
Added here as they go live
  1. 01In build2026

    A dental practice in Scarborough, Ontario

    New-patient website and booking path

    A practice site rebuilt around the single question a prospective patient is actually asking (can I be seen, and how soon) with a booking path short enough to finish on a phone in a waiting room.

    Named on request. The practice has not yet approved public attribution, so it is described rather than named here.

    Scope

    • Conversion-focused website, built from scratch
    • An original animated hero rendered in the browser, not licensed stock footage
    • Inquiry and booking path, mobile first
    • A performance budget enforced on mid-range phones
    • Accessibility and reduced-motion handling throughout
  2. 02Live2026

    Braav Labs, internal

    Our own sourcing and follow-up pipeline

    The system we use to find practices that fit what we do, screen them, and make first contact, running against our own inbox before it is ever sold to anyone else.

    Scope

    • Sourcing from public business listings
    • A multi-stage screening cascade, cheapest checks first
    • A drafted first contact that a person reviews before it sends
    • Bounce, reply and opt-out handling
    • A watchdog that raises a flag when the pipeline stalls or bounces spike
  3. 03Live2026

    Braav Labs, internal

    Voice agents that play a hard prospect

    Two voice agents, a receptionist and an owner, chained into one call so a sales pitch can be rehearsed against a real gatekeeper before it is spent on a real lead.

    Scope

    • A receptionist agent that screens and decides whether to transfer
    • An owner agent that only ever takes transferred calls
    • A squad chaining the two with a live call transfer
    • A closed outcome per call: Booked, Callback or Dead, with a reason
    • Every call logged to a sheet through an n8n webhook
  4. 04Live2026

    Braav Labs, internal

    Social posts written from cited research

    The system that drafts, renders and queues our own social posts every morning. Every claim comes from a fixed library of cited sources, and nothing posts until a person approves it.

    Scope

    • A fact library of cited sources, with a banned-claims list
    • Daily drafting limited to facts in that library
    • Carousel, stat card and reel rendered from brand templates
    • A layout check that rejects a render before anyone sees it
    • One approval email each morning; no reply means nothing posts

More are in progress. Nothing appears here until it is live and the client has approved being named.

Already know which of these is costing you work?

Get my free audit