Google Ads that end in a booked patient, not a click.
Google Ads can put your clinic at the top of the page tomorrow, and they can also burn a budget on clicks that never call. The difference is in the setup: searches worth paying for, ads that match them, a landing page that makes booking easy, and tracking that shows which ads produced patients. Then someone has to answer the inquiry fast, which is where our follow-up systems come in.
- Platform
- Google Search and Maps ads
- Tracks
- Calls, forms, bookings
- Account
- In your name, always
- Paired with
- Fast inquiry follow-up
Where the practice loses patients.
Google Ads for dentists in Toronto and the GTA. Focused campaigns, landing pages built to book, call tracking, and fast follow-up on new-patient inquiries.
The budget goes to searches that never book
Broad keywords catch job seekers, people looking for free care, and searches from outside your area.
Ads send people to the homepage
Someone searching for an emergency dentist lands on a general page and has to hunt for a phone number. Many give up.
Nobody knows which ads produce patients
Clicks and impressions are reported. Calls and bookings are not tracked, so nobody can say what is working.
The ad works and the inquiry waits
Paid inquiries that reach voicemail or sit in an inbox are the most expensive leads a clinic loses.
What we set up, step by step.
Built on the tools the practice already uses, in the practice's name. Anything clinical goes to a person.
- 01
Pick the searches worth paying for
The treatments you want more of, in the areas you serve, with the wasteful searches excluded from day one.
- 02
Write ads that match the search
Clear and accurate, within the advertising rules for health services, with no promises about results.
- 03
Send each ad to the right page
A page that answers that one search and makes booking or calling obvious.
- 04
Track calls, forms and bookings
So spend can be judged on patients, not clicks.
- 05
Answer every inquiry fast
Paired with our receptionist and follow-up systems, so paid inquiries do not wait.
Out of scope, deliberately
Nothing clinical. Ever.
These systems handle scheduling, access and logistics. They do not answer clinical questions, assess symptoms, triage urgency or give advice of any kind. A caller in pain reaches the practice, not a model. That boundary is written into the build, not added as a disclaimer, and we will decline work that asks us to move it.
Our experience here
Braav Labs is currently building the new-patient journey for a dental practice in Scarborough, Ontario. That project is in build, not complete, and the practice has not yet approved public attribution, so it is presented on this site without their name. It is the only dental engagement to date.
Questions practices ask.
It depends on your area, the treatments you advertise and how many new patients you can take. We recommend a starting budget after the scope call and show you where every dollar went.
You do. It is set up in your name, on your billing. If you stop working with us, you keep everything.
Yes. Google has its own health policies and your regulator has advertising standards. We keep ads factual and you approve every ad before it runs.
No. Nobody can honestly guarantee that. We set up tracking so you can see exactly what the ads produce and decide from real numbers.
Want this looked at against how your practice actually runs?
Get my free auditMore dental services
- AI receptionistAI receptionist for dental clinics in Toronto and the GTA. Answers overflow and after-hours calls, books new patients, sends clinical calls to your team.
- Recall and reactivationDental recall automation for Toronto clinics. Due and overdue patients contacted by text and email on a set schedule, stopping once they book or reply.
- New-patient follow-upNew-patient follow-up for Toronto dental clinics. Website, chat and message inquiries answered in the same minute, with a booking instead of a callback.
- Local SEO and Google MapsLocal SEO for dentists in Toronto and the GTA. Google Business Profile, reviews, citations and service pages so nearby patients find you on the map.
How an engagement runs.
The same five steps whatever we are building, so you always know which one you are in.
- Pricing
- Fixed price, quoted after a scope call
- You have the number before anything is built. Nothing is billed by the hour.
- Timeline
- A date at quote time
- Stated as a commitment, not an estimate that drifts once work starts.
- Ownership
- Everything stays in your name
- Domains, hosting, inboxes and every account, on your billing, documented.
- 01
Scope call
Twenty minutes on how inquiries reach you today. No deck, no discovery package.
- 02
Written scope and a fixed quote
What gets built, when it lands, what it costs. Fixed before anything starts.
- 03
Build and review
You see it working on your own content, not a screenshot of it working.
- 04
Launch and handover
Accounts in your name, a written record of what runs where, a walkthrough.
- 05
Support, if you want it
A separate decision, made after something is already running.
